Zaeden unveils new SOL fragrance 'Unchained' in collaboration with fashion maestro Siddartha Tytler

SOL fragrance brand launched earlier this year by Indian pop icon Zaeden, is making waves once again with the introduction of 'Unchained,' the highly anticipated addition to their prestigious fragrance collection. In a dynamic collaboration with renowned fashion designer Siddartha Tytler, SOL is setting a new benchmark in the realms of olfactory artistry and style fusion.

Derived from Tytler's vibrant palette and bold couture, 'Unchained' takes enthusiasts on a sensorial journey mirroring his distinctive design philosophy. The fragrance serves as a tribute to Tytler's evolution in the world of fashion, capturing his hallmark elements of precise cuts, vivid hues, and intricate crystal applications.

The composition of 'Unchained' is a harmonious blend of fragrance notes, featuring bursts of orange, Amalfi lemon, and Calabrian bergamot at its peak. Madagascar vanilla and mixed fruits create an alluring mid-note, while white musk and amber form the enchanting base notes, resulting in an irresistible and empowering aroma. The packaging of this captivating fragrance draws inspiration from Tytler's visionary creations, boasting bold colors and modern aesthetics that beckon consumers into a realm of daring sophistication.

Expressing his enthusiasm about the launch, Zaeden, the visionary behind SOL, shares, "With the introduction of 'Unchained,' we seamlessly unite the worlds of fashion and fragrance. Following the successful launches of 'Mystic Voice' and 'Sweet Sea,' our third fragrance signifies SOL's evolution and diversification as a brand, while remaining true to our philosophy of capturing 'Stories Of Life.' Siddartha Tytler's creative boldness aligns perfectly with our commitment to offering users unique sensory experiences. Personally, this fragrance reflects my values as an artist of freedom and self-expression, leaving an indelible mark of bliss. This launch is indicative of our ongoing dedication to innovation and our commitment to thinking outside the box to create the most distinctive aromas."

Siddartha Tytler adds, "As someone who has been fascinated with fragrances since childhood, creating one myself has always been a dream. Thanks to 'SOL' and Zaeden for igniting my imagination and making this dream a reality. Hopefully, this collaboration continues in the future. The fragrance 'Unchained' is absolutely divine and evocative—I'm simply obsessed."

'Unchained' by SOL in collaboration with Siddartha Tytler is an olfactory experience crafted for free-spirited, confident individuals who embody the synergy between fashion and fragrance. Launched by Zaeden out of his passion for fragrances, SOL marks his first venture as an entrepreneur. The fragrance is exclusively available on SOL's website, inviting everyone to break free from conventions and embrace their individuality.

About SOL:

Launched by the visionary trio—Zaeden, the musical maestro and style icon; Aesir Perfumes LLP, India's fragrance powerhouse; and Aayushman Sinha, Founder & CEO of REPRESENT specializing in bridging the worlds of music, fashion, and influential personalities—SOL is poised to be an independent and disruptive lifestyle company. Seamlessly blending the allure of pop culture with the mystique of crafted fragrances, the brand aims to resonate with India's Gen Z and Millennial fragrance enthusiasts. SOL debuted with two enchanting fragrances: Mystic Voice and Sweet Sea, positioning itself not just as a brand but as a movement fueled by collaboration, powered by pop culture, and built on a dynamic and diverse community.

About Zaeden:

Zaeden, a Mumbai-based singer-songwriter known in the Indian independent music circuit for his soft electronic pop music, fresh melodies, and heartfelt lyrics. Embarking on his music journey at the age of 14, Zaeden has achieved exponential growth over the years. From his debut track 'tere bina' to his debut album 'Genesis 1:1,' amassing over 100 million global streams, he has become a veteran in the millionaire's club. Zaeden has captured the hearts of millions of fans with his music and established himself as the foremost choice for global brands, collaborating with H&M, Gucci, Netflix, Instagram, Jim Beam, Puma, Clinique, and more. Featured on the Forbes 30 Under 30 list as an artist to watch out for, Zaeden's collaborations with designers Shantanu & Nikhil, Siddharth Tytler, and Dhruv Kapoor reflect his fashion-forward persona. His live shows, including performances at Zomato's Feeding India concert and Justin Bieber's Purpose Tour, make Zaeden one of the most popular live artists in India.

About Siddartha Tytler:

With a flair for fashion and couture from an early age, Delhi-based Siddartha Tytler was destined to be a fashion designer. After studying Fashion Design and Clothing Technology at the National Institute of Fashion Technology in New Delhi and further honing his skills at the Fashion Institute of Technology in New York, Tytler presented his first show in 2002, marking the beginning of a successful journey. A member of the Fashion Design Council of India since 2006, Tytler's offbeat, quirky style caters to the well-traveled fashionista unafraid to experiment. His design philosophy emphasizes infusing wearability into structural designs, giving birth to pieces of art.