WorkIndia Introduces Innovative Feature to Overcome Challenges Faced by Blue-Collar Job Seekers in Tier 3 and Tier 4 Cities

Blue-collar job seekers often encounter numerous challenges hindering their access to meaningful and sustainable employment. From limited job opportunities to geographical constraints and reliance on traditional offline methods, the blue-collar workforce faces unique obstacles that demand creative solutions. In a groundbreaking move, WorkIndia, India's leading blue-collar tech-recruitment platform, has introduced a new feature specifically designed to address the challenges faced by job seekers in tier 3 and tier 4 cities.

This innovative approach aims to make the job search process more accessible and accommodating for candidates across diverse geographies. Recognizing that nearly 40% of the platform's users come from smaller towns, WorkIndia plans to roll out this feature to over 570 Indian cities by the end of December. The feature is particularly beneficial for users in cities where the number of live jobs was previously limited, prompting heavy reliance on offline methods and referrals due to constrained opportunities in their current locations. With this new feature, workers can now explore job opportunities in tier 1 cities, make informed decisions about relocation or commuting, and secure the best-fit job.

According to the recently released Employment Exchange Statistics 2023 report, approximately 457.2 lakh job seekers were registered on the live register of employment exchanges in the country by the end of December 2022. WorkIndia's feature will enable job seekers in tier 3 and tier 4 cities to access job openings in nearby metro cities like Delhi, Bangalore, Chennai, and Mumbai, thanks to the platform's advanced relevancy algorithm. The app's dedicated entry point will allow candidates to easily navigate and locate jobs within their respective states, minimizing the search load for users.

What adds to the feature's impact is the strong support from employers, with 40% of surveyed employers expressing a preference for candidates from different locations. To keep job seekers informed and engaged, the feature ensures that users receive special notifications whenever new job opportunities arise in nearby metro cities or their respective states.

Contrary to earlier assumptions, there is now a growing inclination among candidates to explore job opportunities outside their immediate locations. More than 50% of candidates prioritize finding jobs related to their field and securing a higher salary, with location becoming a secondary consideration. WorkIndia has also mapped major metro cities within a 100-kilometer range, ensuring that distance is not a concern for users.

Mr. Nilesh Dungarwal, CEO of WorkIndia, commented on the new feature, stating, "At WorkIndia, our mission has always been to empower every job seeker, regardless of their geographical location. With this groundbreaking feature, we aim to bridge the gap for candidates in tier 3 and tier 4 cities, providing them with a wider spectrum of opportunities and the freedom to choose the best-fit job. We believe in creating solutions that make a tangible impact on people's lives, and this feature is a testament to our commitment to providing meaningful livelihoods to the blue-collar workers of India."

A recent testimonial from a female candidate in Salem highlighted the common awareness among candidates that opportunities may be limited in their hometowns. The feature ensures a seamless process for job seekers, allowing them to explore jobs in their current city and nearby cities on the same page.

About WorkIndia: WorkIndia is India's largest blue and grey-collar platform, offering employment opportunities across 50 categories such as tele-calling, field sales executives, delivery partners, and more. With a mission to provide meaningful livelihoods to the 258 million blue-collar workers in India, WorkIndia is technologically solving the pain point of fraud jobs in this segment. Headquartered in Bengaluru, WorkIndia operates in 772 cities, 28 states, and 8 union territories, catering to the critical hiring needs of over 15 lakh SMBs and multiple large corporates. Over 2.6 crore Indians trust the WorkIndia platform for finding meaningful employment opportunities, with the platform empowering 1 lakh Indians monthly by helping them find meaningful jobs from its extensive listing of over 1.87 lakh job opportunities.