Whoppl Bets Big on HyperLocal Strategy

Mumbai, 18th October 23: Whoppl is once again making headlines with its innovative approach, merging creativity and artificial intelligence in its recent partnership with Croma, India's leading electronics brand, for their #ElectroOnam campaign.

Whoppl, renowned for its creative agnostic strategy, employed artificial intelligence to identify influential figures in the region, ensuring a precise reach to the target audience. The dynamic combination of this creative-agnostic strategy and AI-driven influencer selection became the catalyst behind the campaign's remarkable growth. Whoppl, in its recent collaboration with Croma for the ongoing festive season, exemplifies the power of hyperlocalization, putting content at the forefront of its approach.

Whoppl's strategy for the 'phygital' festive campaign in Kerala seamlessly integrated local influencers through geo-marketing, empowering them to authentically amplify Croma's #ElectroOnam sale. While brand awareness was a goal of the campaign, driving measurable results that directly contributed to sales was its primary objective. As a result, influencers were strategically chosen, with some focusing on content that emphasized brand awareness, while others delivered value by sharing exclusive coupon codes, offering users direct access to store discounts.

Ramya Ramachandran, Founder & CEO of Whoppl, commented on the campaign's success, stating, "At Whoppl, we are committed to crafting campaigns that yield measurable success. Our partnership with Croma is a long-standing one, and their trust in Whoppl has resulted in a highly productive synergy."

With its profound understanding of the latest trends and technologies, Whoppl continually seeks strategies that help its clients stand out in a competitive marketplace. Leveraging the influence of social media creators and artificial intelligence, Whoppl, as a content-to-commerce company, designs campaigns to align with brand objectives and deliver quantifiable results.

About Croma-Infiniti Retail Ltd. Croma, India's first and trusted omni-channel electronics retailer from the Tata Group, was launched in 2006. It stands as a unique large-format specialist retail store catering to all multi-brand digital gadgets and home electronic needs in India. With over 16,000 products across 550+ brands and a presence in 400+ stores across 130+ major cities of India, Croma is a brand of Infiniti Retail Ltd., a part of the Tata Group. Croma is committed to offering a world-class ambience and an omnichannel customer experience, allowing customers to shop both in-store and online at www.croma.com. The brand aims to bring alive the promise of a ‘Brighter Every Day’ for its customers.