Von Wellx Germany unveils India’s first exclusive Healthy Footwear store

Von Wellx Germany, a renowned healthy footwear brand, has marked its entry into the Indian market by inaugurating its first Exclusive Brand Outlet (EBO) in Banjara Hills, Hyderabad. This strategic move comes after the brand's successful distribution across India over the past five years.

The virtual inauguration ceremony was led by Mr. Manfred Everz, CEO of the German brand, and Ms. Samantha Everz, Group Director. Emphasizing the importance of foot health, they highlighted that feet bear the entire weight of the body but are often neglected in favor of fashion, leading to various issues for the feet, knees, and back.

Ashish Jain, CEO of Von Wellx Germany Group in India, stated, “Von Wellx Germany is globally recognized as the healthiest footwear brand, seamlessly blending health and fashion. With benefits akin to walking barefoot on grass all day, it addresses foot problems effectively. Operating in 80 countries with a customer base of over 100 million, it incorporates the internationally patented German technology, 5 Zones, developed by renowned orthopedic naturopath Dr. Walter Mauch. The inaugural Exclusive Brand Outlet in India signifies our commitment to foot health, with plans for rapid expansion into major cities across the country.”

The newly opened store, spanning 1,000 sq. ft., showcases the eagerly awaited Winter Season collection. The range includes the 5 Zones collection, along with the Arch Healthy collection for flat feet, the Wide Healthy Collection, and the Stretch Healthy Collection, offering a comprehensive selection of health-focused footwear.

Ismail Ajani from AA Brands highlighted Von Wellx's footwear as an energy source for extended walking or standing periods, providing relief from heel, knee, and back pain. The shoes incorporate a unique massage effect on pressure points, promoting blood circulation and oxygenation to organs. Acting like a spring, they absorb pressure with each step, working on muscles 2.5 times per step and providing the benefits of walking 8000 steps with only 3000 steps.

Von Wellx's diabetic range addresses specific concerns, preventing complications associated with diabetes. The massage feature enhances blood flow and nerve sensation while averting various types of wounds. Following its launch in prominent retail outlets like Metro and Mochi Shoes in India, the 5 Zones collection has expanded its availability to Hollywood, Centro, Reliance Centro, Lulu, and online platforms such as Myntra, Amazon, Flipkart, Tata Cliq, and www.vonwellx.com.

Von Wellx Germany's entry into India post-Covid era has garnered accolades from key figures such as Union Commerce Minister Mr. Piyush Goyal and UP CM Mr. Yogi Adityanath. The brand serves as a flagship project, contributing significantly to post-pandemic investments in India.

For more details, please visit www.vonwellx.com.

PTI