Vijay Sales and Wahter Forge Innovative Advertising Partnership

Vijay Sales, a prominent tech retail chain boasting 130+ outlets and a daily footfall of 70,000+, has unveiled a groundbreaking collaboration with Wahter, an innovative packaged water brand dedicated to making drinking water affordable. In this strategic partnership, Vijay Sales not only plans to advertise with Wahter but will also transform its 33 stores across the Delhi NCR region into prime advertising spaces for brands associated with Wahter.

Under this collaboration, Wahter will prominently showcase Vijay Sales' advertising on their water bottles, available to consumers at an economical price of just Rs. 2 for a 500 ml bottle at Wahter's kiosks, carts, and strollers. This joint initiative aligns with the shared commitment of both companies to provide cost-effective and clean drinking water.

Moreover, Vijay Sales stores across Delhi NCR will become platforms for Wahter, enabling other brands to advertise on Wahter’s packaged water bottles. Visitors to Vijay Sales stores will enjoy complimentary access to water bottles adorned with the branding of various enterprises partnering with Wahter. This dual initiative not only enhances the shopping experience but also promotes clean drinking water.

Nilesh Gupta, Director of Vijay Sales, expressed enthusiasm about the collaboration, stating, "We are excited to join forces with Wahter in this pioneering initiative that promotes sustainable advertising practices. By opening up our store spaces for innovative advertising, we aim to create a platform that benefits both advertisers and provides clean drinking water to our customer base."

Wahter's Co-founder Kashiish Nenwani also expressed enthusiasm about the collaboration, stating, "At Wahter, our mission is to provide clean drinking water to every individual at an affordable price point. Partnering with Vijay Sales allows us to expand our reach and fulfill this mission by making Wahter bottles accessible to a wider audience across the NCR."

Additionally, Wahter recently collaborated with Scrapbuddy to recycle PET bottles into eco-friendly fabrics and durable paver blocks. All water bottles from Wahter are recyclable and will be collected back in their carts. This initiative marks a pivotal step in Wahter's mission to reduce environmental impact while creating innovative solutions for a more sustainable future.

About Wahter: Wahter, a division of the esteemed Shiva Group founded in 1987, emerges as a dynamic force in marketing. Founded by Mr. Amitt Nenwani and Mrs. Kashiish A Nenwani, Wahter is set to revolutionize the marketing industry. Wahter's bottles, comprising approximately 80% of your canvas, serve as moving billboards for brand advertisements. The remaining 20% proudly showcases our identity, symbolizing a commitment to redefining affordability and transparency.

About Vijay Sales: Vijay Sales, a pioneer in the retail industry for over 56 years, offers a wide array of 7500+ products across 15+ categories. Committed to providing consumers with the best-in-class and best-value quality products and services, Vijay Sales has evolved into one of India's foremost omni-channel retail chains, operating 130+ stores across various regions of Maharashtra, Gujarat, Delhi, Haryana, UP, Andhra Pradesh & Telangana, along with its e-commerce platform www.vijaysales.com.