Shapoorji Pallonji Real Estate Elevates Storytelling with Innovative Outdoor Campaign
Redefines the art of real estate marketing with creative billboards for its projects Wildernest and Joyville Celestia at SP Kingstown, Pune
In a groundbreaking move aimed at revolutionizing traditional advertising practices, Shapoorji Pallonji Real Estate (SPRE), one of India's most trusted real estate developers, has unveiled innovative out-of-home (OOH) marketing campaigns in Pune. These unconventional 3D hoardings, strategically positioned on high-traffic routes, showcase the essence of SPRE's latest urban development projects, Wildernest and Joyville Celestia, located at SP Kingstown.
The dynamic hoardings go beyond conventional placements, capturing the attention of passersby with captivating visuals. The interactive OOH campaign for Wildernest promises a #LiveTheRare experience, setting new standards for exquisite living. Viewers near the Magarpatta railway flyover and at Koregaon Park were treated to the mesmerizing flow of a long crimson dress, teleporting them to the project and offering a glimpse into a rare living experience.
Joyville Celestia's OOH campaign also made a significant impact, with a hoarding featuring a carefree girl swinging high above the bustling street near Season’s Mall in Pune. This creative portrayal spreads the message of joy and wellness, reflecting the lifestyle that residents will experience at Joyville Celestia, which seamlessly blends modern comforts with the tranquility of nature, offering more than 40 wellness amenities.
These campaigns seamlessly integrate physical and digital realms, transforming static displays into captivating storytelling hubs. The hoardings, now ingeniously converted into compelling videos, form the centerpiece of the campaign, showcasing innovation and garnering positive viewer responses. Digital campaigns have been launched across various social media platforms, including Facebook, Instagram, YouTube, and LinkedIn. Additionally, influencers were engaged to generate excitement around these innovative hoardings.
Mr. P Rajendran, Chief Sales and Marketing Officer at Shapoorji Pallonji Real Estate, expressed delight at the overwhelming response to the innovative OOH campaign. He emphasized that these projects represent more than just residential spaces; they encapsulate luxury lifestyles and aspirations. The goal is to redefine the boundaries of real estate advertising by crafting immersive experiences that resonate with the modern consumer.
The creative hoardings have not only been transformed into videos but have also become the focal point of an extensive digital campaign. The YouTube video links for Wildernest and Joyville Celestia offer a deeper dive into the immersive experiences crafted by SPRE:
Shapoorji Pallonji Real Estate (SPRE) is a well-regarded player in the Indian real estate sector, known for cutting-edge design innovation, construction quality, and architectural excellence. As part of the Shapoorji Pallonji Group, with over 157 years of legacy, SPRE has a development potential of over 142 million square feet, with projects in Mumbai, Pune, Bangalore, Gurugram, and Kolkata.
Joyville, a USD 200 million platform by Shapoorji Pallonji, ADB, IFC, and Actis, aims to develop aspirational housing projects in India. With a diverse portfolio, including Joyville Howrah, Joyville Virar, Joyville Hinjewadi, Joyville Gurugram, Joyville Hadapsar Annexe, Joyville Sensorium, and Joyville Sky-Luxe Edition, Joyville continues to expand its presence in the real estate market.
For more information, visit the official website: shapoorjirealestate.com.
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