SALT - India's First Premium-Luxury Oral Care And Hygiene Brand raises the pre-funding round at a valuation of approx. INR 18 Cr

New Delhi, September 12th, 2023 - SALT, India's leading luxury oral care and hygiene brand, founded by Bollywood and TV producers Karanraj Kohli and Viraj Kapur, has successfully raised an undisclosed amount in its pre-seed funding round. The investment is led by Dr. Viraj Doshi, an esteemed Angel Investor, along with other strategic backers, valuing SALT at approximately INR 18 Crores.

SALT is more than just a brand; it is a lifestyle that believes in making oral care a way of life. Unlike traditional oral care brands primarily focused on addressing medical issues, SALT has curated a range of products using handpicked, all-natural ingredients that not only nourish but also enhance smiles. The brand is dedicated to celebrating the beauty and luxury of oral wellness.

This recent funding round will enable SALT to diversify its product portfolio, expand its reach to a broader audience, and further its mission of reimagining oral wellness. SALT aspires to be a "partner in care" for individuals seeking to elevate their oral hygiene experience. It is a brand that believes in self-love and understands that precision and care go hand in hand in beautifying oral hygiene.

Sustainability and authenticity are at the core of SALT's values. From the bristles of their toothbrushes to the taste of their teeth powders, every component is organically sourced from the richness of nature. SALT envisions a future where sustainability aligns seamlessly with sophistication and luxury.

Co-Founder of SALT, Viraj Kapur, expressed his enthusiasm, stating, "Our pre-seed funds are guiding us towards a future where innovation and sustainability merge seamlessly. We're allocating resources strategically, not only for manufacturing excellence but also for the dynamic world of marketing automation."

Dr. Viraj Doshi, the Lead Investor, and a seasoned orthodontist shared his perspective, saying, "What captivated me about investing in this oral health care brand beyond its innovation, is its unwavering commitment to purity and sustainability. With a fusion of advanced science, innovative technology, and the brands' dedication to being SLS, paraben, toxic, triclosan, and peroxide-free, this brand is at the forefront of redefining the standards of oral care. It's a testament to a healthier and more conscious future for oral care."

Karanraj Kohli, Co-Founder of SALT, emphasized their commitment to a sustainable future, stating, "We are futuristic craftsmen, committed to leaving an impeccable legacy for our planet and people. When you choose our brand, you're joining a movement dedicated to making the world a brighter, healthier, and a more sustainable place. Together, we're crafting a future where every brush, every smile, and every choice makes a meaningful impact."

About SALT

SALT Oral Care is a premium oral care brand on a mission to redefine oral hygiene as a gesture of self-love. With a commitment to authenticity and sustainability, Salt Oral Care offers a range of products made from handpicked, all-natural ingredients that nurture and beautify smiles. Salt's unique approach invites consumers to embrace a holistic approach to oral wellness, making it a lifestyle choice rather than just a daily regimen.