NDTV Relaunches NDTV Profit as Integrated Business and Financial Media Platform

India's most trusted news brand, NDTV has officially relaunched NDTV Profit, a comprehensive multiplatform business and financial TV + digital brand. This relaunch is powered by India's first truly integrated multi-language newsroom, marking a significant evolution in the media landscape.

NDTV Profit will now seamlessly integrate BQ Prime and BQ Prime Hindi, distinguished digital platforms for financial news recognized and awarded globally for their innovative, subscription-first, audience-centric growth strategy. The revamped NDTV Profit brand encompasses three key products: the NDTV Profit TV channel, and two digital platforms—one in English (ndtvprofit.com) and the other in Hindi (hindi.ndtvprofit.com).

Acknowledging the growing focus on wealth creation and self-sufficiency in the new India, NDTV Profit will feature an innovative programming mix catering to the financial and investment needs of the audience across TV and digital platforms.

With a key editorial focus on markets, business, economy, law & policy, personal finance, start-ups, technology, consumer trends, politics, health & wellness, and lifestyle, NDTV Profit aims to empower Indians on their journey to prosperity. The platform will integrate TV + digital + audio, offering platform-forward formats that deliver news, sharp insights & analysis, and actionable advice at scale.

Senthil Chengalvarayan, Executive Director, NDTV, emphasizes the importance of becoming multifaceted platforms in the digital age. He states, "Through our integrated TV + digital newsroom, delivering content in English & Hindi, powered by cutting-edge data tools, next-gen studios with technology-leading AR/VR capabilities, the new, multi-platform NDTV Profit will stand above the clutter."

Sanjay Pugalia, CEO & Editor-in-Chief, NDTV, reinforces the brand's commitment to its audience. "As we relaunch NDTV Profit, we aim to be a reliable partner in the investing journey of millions and a chronicler of the nation's progress. Our editorial philosophy will remain rooted in the principles of prosperity, growth & abundance, anchored by the core tenets of journalism—being progressive, inclusive, diverse, and empathetic."

With a cumulative audience of 500 million+ across the NDTV network ecosystem and over 1 lakh premium, paying subscribers joining from BQ Prime, NDTV Profit starts from a unique position of strength. The widely distributed bouquet of NDTV network channels ensures that NDTV Profit will reach over 92% of India's TV Business News Universe from Day One. Additionally, the brand's presence spans OTT, social media, IMs, and podcast platforms through a robust network of partners.

The NDTV Profit relaunch event will be streamed live on Daily Hunt, further expanding its reach and engagement with the audience. The move reflects NDTV's commitment to delivering cutting-edge content and staying at the forefront of the rapidly evolving media landscape.

NDTV stands as a preeminent global news brand, commanding a vast audience of 450+ million across television and digital platforms. Notably, NDTV.com ranks among the top 25 news sites, securing its position as the most followed news account on X (formerly Twitter) and Instagram in India.

The network's extensive reach extends to 60 countries, captivating 38 million households—a figure that surpasses its closest competitor by an impressive 60%. This widespread distribution positions NDTV as a formidable force in the global news landscape.

For the Indian diaspora, the NDTV app and NDTV.com serve as the preferred digital platforms, offering a comprehensive and reliable source of news. Beyond general news coverage, NDTV has made significant inroads with regional channels, with NDTV Rajasthan and NDTV Madhya Pradesh-Chhattisgarh leaving a lasting impact in their respective regions.

NDTV's digital footprint extends beyond news, with a diverse range of leading digital platforms catering to various interests. These platforms include NDTV Profit, NDTV Profit Hindi, NDTV Sports, NDTV Food, Doctor NDTV, Swirlster, and Gadgets 360. Each platform is curated to meet the specific needs and preferences of its audience, contributing to NDTV's reputation as a multifaceted media powerhouse.