MTR Foods Unveils 'Minuteverse' Booth at Comic Con Delhi 2023

MTR Foods, renowned for its authentic packaged foods, unveiled its groundbreaking sub-brand, MTR Minute, to an enthusiastic audience at Comic Con Delhi 2023. Following the success at Comic Con Bengaluru, MTR Foods introduced the innovative MTR MinuteVerse booth at the Delhi event, dedicated to showcasing their diverse range of 3-minute ready-to-eat meals—providing a swift, convenient, and delectable solution.

The three-day pop culture extravaganza, held at the NSIC Exhibition Ground in Okhla from December 8th to 10th, witnessed MTR Foods seamlessly merging culinary excellence with pop culture. The 'MTR MinuteVerse' campaign captivated attendees, presenting a fusion of culinary innovation and pop culture, creating a realm where hassle-free and delightful meals took center stage.

Prerna Tiku, General Manager Marketing at MTR Foods, expressed her excitement, stating, “We introduced the sub-brand MTR Minute to meet the food needs of young consumers seeking quick, convenient, and flavorful meals anytime, anywhere! Comic Con Delhi provided an ideal setting to engage with this demographic and underscore our commitment to providing delicious and convenient meals that are ready in minutes. Collaborating with our digital and media partner, Wavemaker, we conceptualized the imaginative realm of 'MTR MinuteVerse' to resonate with consumers. This fantastical universe, free from culinary woes, attracted a large audience, allowing them to experience the essence of our brand promise.”

The event premises became the epicenter of this fusion of culinary and comic delights, with attendees enthusiastically partaking in the 'MinuteVerse' experience. At the 'MinuteVerse' booth, participants embarked on a gastronomic adventure with the Minute Rangers - Hangry Man, Night Owl, Late Coming Queen, and Disaster Master. Influenced by the richness of Indian cuisines, MTR successfully challenged perceptions of convenience in the food realm.

MTR Foods recently added the sub-brand “MTR Minute” to its portfolio, featuring products that can be made within minutes. The range spans across day-parts, including rice & curry options, breakfast and snack choices like Poha and Upma, and authentic favorites like Rasam, Idli, and Dosa batters—all convenient to use, offering great taste.

For more information about MTR Foods and its diverse product range, visit www.mtrfoods.com.

To delve into the excitement-packed weekend event, please visit www.comicconindia.com.

About MTR Foods Pvt. Ltd. With a 90-year history of serving authentic Indian Food, MTR Foods stands tall as an Indian heritage brand. A popular household name today, MTR Foods is synonymous with delicious Indian food in an easy-to-use packaged format. The brand unifies India tastefully, blending authentic Indian flavors in modern formats, keeping abreast of the evolving tastes of India.

MTR Foods adheres to the most stringent quality standards, being ISO 22000 and HACCP certified. It is a subsidiary of the Norwegian conglomerate Orkla (www.orkla.com). For more information, visit www.mtrfoods.com. Shop MTR Foods’ products on shop.mtrfoods.com and explore authentic vegetarian recipes at www.dishcovery.in.