Motorola Is the First Smartphone Brand to Introduce PANTONE™ Colour of the Year 2024 - Peach Fuzz, in a Special Edition of edge 40 neo & razr 40 ultra

Motorola, renowned as India's premier 5G smartphone brand, has once again joined forces with Pantone, the global color authority, for an innovative collaboration. This year's Pantone Color of the Year, PANTONE 13-1023 Peach Fuzz, takes center stage, adorning the sleek designs of the motorola razr 40 ultra and motorola edge 40 neo, reinforcing the significance of human connection in our tech-driven world.

Innovative Collaboration for a Colorful Connection:

• Commitment to Design Excellence: Motorola stands as the pioneer and exclusive smartphone brand collaborating with PANTONE™, emphasizing its commitment to stand out through design and colors while enriching lives with meaningful innovation.

• 25 Years of Pantone Color of the Year: Celebrating the 25th anniversary of the Pantone Color of the Year program, PANTONE 13-1023 Peach Fuzz is a velvety gentle peach hue symbolizing togetherness, community, and collaboration.

Voices Behind the Partnership:

• Ruben Castano, Head of Customer Experience and Design at Motorola: Expressing the evolving role of color in technology, Castano notes its power in providing tools for expression and deeper, more meaningful experiences. The chosen color seamlessly blends the virtual and real world, enhancing connections and well-being.

• Laurie Pressman, Vice President of the Pantone Color Institute: Acknowledging Motorola's dedication, Pressman applauds the company's commitment to enabling creativity, connection, and personalization through color. The chosen Peach Fuzz color seamlessly blends the virtual and real-life aspects of digital devices.

Peach Fuzz Edition Devices:

1. motorola razr 40 ultra:

   • Iconic flappable design with the world's largest external 3.6-inch Poled display and a rapid 144Hz refresh rate.
   • Slim when folded, boasting an industry-first dual axis teardrop hinge design for infinite flexibility at multiple angles.
   • Equipped with a powerful Snapdragon® 8+ Gen 1 SoC for a seamless experience.

2. motorola edge 40 neo:

   • World's lightest 5G phone with IP68 underwater protection.
   • Features a vegan leather finish in PANTONE 13-1023 Peach Fuzz, complementing its warm and contoured design.
   • Powered by the World’s 1st MediaTek Dimensity 7030 processor and supports 14 5G bands, providing an exceptional processing and connectivity experience.

Embracing Humanity Through Technology:

• Both devices prioritize connection and personality, featuring Motorola’s latest software offerings – Moto Unplugged and Family Space.
• Moto Unplugged allows users to customize break times, limiting app usage for enhanced focus and relaxation.
• Family Space encourages families to explore technology with guidance and grace.

Availability in India: The much-anticipated motorola razr 40 ultra and motorola edge 40 neo in the Pantone Color of the Year 2024 will be available soon in the Indian market, offering a vibrant and innovative choice for tech enthusiasts.

For more information on the Motorola + Pantone collaboration, visit Motorola Pantone.

About Motorola & Lenovo: Lenovo, a Fortune Global 500 company, serves customers in 180 markets worldwide, with a vision to deliver smarter technology for all. Motorola Mobility LLC, a wholly-owned subsidiary of Lenovo, is responsible for designing and manufacturing all Moto and Motorola branded mobile handsets and solutions.

For more details, visit Lenovo and stay updated with the latest news via StoryHub and Motorola Global Blog.