IIM Kozhikode and Emeritus Launch Trailblazing Chief Marketing and Growth Officer Programme
The Indian Institute of Management Kozhikode (IIM Kozhikode), renowned for its quality business education, has joined hands with Emeritus to launch the groundbreaking Chief Marketing and Growth Officer Programme. Geared towards seasoned marketing leaders, the 10-month live online program aims to equip participants with the skills needed to transform into modern, growth-oriented marketing leaders.
In today's dynamic business landscape, Chief Marketing Officers (CMOs) play a crucial role in not only brand marketing but also steering business growth. The Chief Marketing and Growth Officer Programme, a first-of-its-kind initiative, addresses this paradigm shift. Industry experts, including faculty from IIM Kozhikode, will provide real-world case studies, a 3-day on-campus immersion for networking, hands-on business simulations, and a capstone project. The curriculum also guides participants in creating their own CMO Playbook for envisioning, collaborating, and innovating.
Eligible candidates with a minimum of 10 years of work experience, holding a graduate or diploma qualification, can apply for this program. High-potential aspiring CMOs, new and evolving CMOs/sales/brand/revenue officers, and business leaders stand to gain valuable insights into the demands of modern marketing.
According to studies by PwC and McKinsey & Company, CMOs today need to broaden their skill sets, with approximately 45% investing in tech and 80% of CEOs seeing them as major drivers of company growth. The Chief Marketing and Growth Officer Programme addresses this need for upskilling, ensuring experienced marketers can navigate market demands and excel in growth-oriented leadership.
Program Benefits:
- Drive Customer-Focused Enterprises: Develop innovative marketing and growth strategies.
- Enhance Decision-Making Skills: Improve financial intelligence and critical thinking.
- Sustainable Brand Growth: Execute cross-functional initiatives for brand growth in dynamic markets.
- Leverage Technology: Use internet technologies and data-backed insights for marketing transformation.
- Data and AI Strategy: Implement data and AI strategy with automation and digital capabilities.
- Strategic Brand Initiatives: Lead strategic brand and distribution initiatives to achieve product leadership.
Mr. Mohan Kannegal, CEO, India and APAC, Emeritus, expressed excitement about the partnership with IIM Kozhikode and the program's potential to equip CMOs with advanced skills for navigating the evolving marketing landscape.
Prof. Omkumar Krishnan, Professor, Marketing Management, IIM Kozhikode, highlighted the program's holistic perspective, enabling CMOs to synchronize various aspects and mature into relevant leaders in today's data-driven world.
The Chief Marketing and Growth Officer Programme is scheduled to commence on March 24, 2024, with an enrollment benefit price of INR 4,25,000 plus applicable taxes until February 22, 2024. Successful participants will receive a completion certificate from IIM Kozhikode upon fulfilling all evaluation components and maintaining a minimum attendance of 75%.
For more information and enrollment, visit the programme page here.
About Indian Institute of Management Kozhikode (IIM Kozhikode):
Established in 1997, IIM Kozhikode is a leading business school offering a wide range of academic programs in management education. The institute has consistently ranked among the top global institutes for its flagship MBA (PGP) and EMBA programs, and it holds the 3rd position in the NIRF India Rankings 2023: Management. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK).
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