IDFC FIRST Bank and Mastercard Unveil the FIRST SWYP Credit Card - the Coolest Card for Today’s Generation

IDFC FIRST Bank has elevated its commitment to the youth demographic with the introduction of the FIRST SWYP Credit Card, designed exclusively for the Gen Z generation. Tailored to meet the dynamic lifestyle of today's youth, the card promises enticing lifestyle offers from featured merchants, flexible payment options, and a range of referral benefits. As a Mastercard-powered card, it caters to the diverse lifestyle needs of both the youth and the young-at-heart, focusing on affordability, convenience, and heightened customer engagement.

Building on the success of the FIRST Millennia Credit Cards, this latest launch solidifies IDFC FIRST Bank's footprint among Millennials and Gen Z, addressing the evolving preferences of the tech-savvy clientele. The card amalgamates benefits across preferred spending categories, offering talkworthy deals and innovative propositions.

Mr. Shirish Bhandari, Head of Credit Card Business at IDFC FIRST Bank, expressed enthusiasm about the FIRST SWYP Credit Card, stating, "We are thrilled to announce the launch of the FIRST SWYP Credit Card, a product that truly embodies our commitment to innovation & designing relevant new products for younger audiences."

Gautam Agarwal, Division President, South Asia, Mastercard, highlighted the need for products that resonate with individuality, expressing delight in partnering with IDFC FIRST Bank for the FIRST SWYP credit card.

Key Features & Benefits:

Joining Benefits: New FIRST SWYP customers receive complimentary Lenskart Gold Membership, a complimentary Times Prime Annual Membership on spending Rs. 30,000, and 1000 Reward points on their first EMI conversion.

Year-long Discounts on Featured Partners: Customers enjoy year-long discounts up to 20% on partner brands, spanning dining, shopping, and travel.

Exciting Discounts Include:

• 20% off at Domino’s Pizza
• 10% off on flight & hotel bookings on EaseMyTrip
• 10% instant discount on TATA CLIQ
• 10% off on Zomato

EMIfy - Innovative EMI Proposition: Customers can convert purchases above Rs. 2,500 to EMI at a flat monthly conversion fee starting from Rs. 49 + GST.

Milestone Rewards Program: Customers can unlock up to 1400 reward points every billing cycle based on eligible spends.

Referral Program: FIRST SWYP Cardholders can refer friends and earn benefits on successful referrals, including a waiver of annual fees, bonus rewards, movie vouchers, domestic lounge access, and more.

Additional Benefits:

• Movie Benefits: 25% up to Rs. 100 every month on movie tickets
• Fuel Surcharge waiver: 1% up to Rs. 200
• Railway Lounge Access: 4 complimentary railway lounge accesses every quarter

IDFC FIRST Bank customers can seamlessly apply for the FIRST SWYP Credit Card through the bank's website and mobile application, reinforcing the bank's commitment to providing innovative products and services to meet the evolving needs of its customers. This launch marks another milestone in IDFC FIRST Bank's journey of delivering unparalleled convenience, value, and delight to its expanding customer base.

About IDFC FIRST Bank: IDFC FIRST Bank envisions building a world-class bank in India guided by ethics, technology, and a commitment to social good. With a customer-first philosophy, the bank offers high-quality products, including zero fees for essential services on savings accounts, monthly credit, and unique features in its credit cards.

Transformation and Financial Performance: IDFC FIRST Bank has successfully transformed from infrastructure to retail banking in four years, significantly increasing its CASA ratio and total customer deposits. With a strong financial performance, the bank recorded a PAT of Rs. 1,516 crore in H1-FY24 and maintains high asset quality.

ESG Commitment: The bank remains highly committed to ESG, with high governance scores, business lines supporting social goals, and ongoing efforts to achieve environmental goals.

About Mastercard: Mastercard, a global technology company in the payments industry, aims to connect and power an inclusive digital economy. With a mission to make transactions safe, simple, smart, and accessible, Mastercard's innovations and solutions contribute to unlocking priceless possibilities for individuals, financial institutions, governments, and businesses worldwide.