Hyundai Motor India collaborates with Red Bull for bringing Action packed ‘Urban-Downhill’ to India

Hyundai Motor India has unveiled a dynamic partnership with Red Bull for the inaugural Red Bull Urban Downhill, a high-speed mountain biking event set to take place in Aizwal, Mizoram, in March 2024. This marks the first-ever collaboration between Hyundai Motor India and Red Bull in India, bringing together the worlds of automotive innovation and extreme sports.

Red Bull Urban Downhill is a thrilling mountain biking event where athletes navigate a high-speed downhill adventure course featuring various obstacles and high jump ramps. Renowned as one of the elite performers in mountain bike 4X discipline, Red Bull Athlete Tomáš Slavík, with multiple world titles to his name, expressed his excitement about this groundbreaking urban downhill project in Aizwal.

Mr. Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India, commented, “This association is the perfect amalgamation of Hyundai Motor India’s outdoorsy spirit with Red Bull’s energetic spirit. This partnership aligns with a common cohort that is enthusiastic, fun-loving, and outgoing. On a path to creating benchmarks with the new-age audience, I am confident that ‘Urban-Downhill’ will mark a new chapter in our exciting journey.”

The collaboration also garnered appreciation from cricket sensation Smriti Mandhana, who commended the fusion of adventure showcased in the documentary. She said, "The collaboration between Hyundai and Red Bull marks an exciting journey into the world of adventure. I am thrilled to see the incredible feats captured in the documentary, showcasing how Tomas Slavík's skills seamlessly blend with the spirit of adventure. It highlights the prowess of both brands in pushing the boundaries of exploration."

Red Bull Urban Downhill has gained significant traction globally, with high engagement from Indian audiences on digital platforms. Recognizing the growing fan base for mountain biking in India, especially in the Northeast region, Hyundai and Red Bull aim to introduce this thrilling sport to Indian enthusiasts with the event titled "Red Bull Urban Downhill Tlang Ruam, Aizwal."

Hyundai and Red Bull's commitment to nurturing local interest in extreme sports is evident through engaging content created in collaboration with Tomas Slavik, a celebrated mountain biking professional and a UCI 4X World Champion. The engaging documentary, featuring Hyundai’s Venue N Line as Thomas's companion, will be shared on various social media platforms to generate excitement leading up to the Red Bull Urban Downhill Tlang Ruam, Aizwal, scheduled for March 2024.

About Hyundai Motor India Ltd.

Hyundai Motor India Ltd. (HMIL), a wholly-owned subsidiary of Hyundai Motor Company (HMC), is India’s first smart mobility solutions provider and the number one car exporter since its inception. Operating with a robust network of sales and service points across India, HMIL offers a strong model lineup, including Grand i10 NIOS, i20, i20 N-Line, AURA, EXTER, VENUE, VENUE N-Line, VERNA, CRETA, ALCAZAR, TUCSON, KONA Electric, and the all-electric SUV IONIQ 5. HMIL’s fully integrated manufacturing plant near Chennai is a critical part of HMC’s global export hub, with exports spanning 88 countries across Africa, the Middle East, Latin America, Australia, and Asia Pacific. Hyundai's global brand vision of ‘Progress for Humanity’ underscores its commitment to sustainable mobility solutions.