Honda Cars India launches Honda ELEVATE in India: a new chapter in Urban SUV excellence
Honda Cars India launches Honda ELEVATE in India: a new chapter in Urban SUV excellence, starting at an introductory price of INR 10,99,900
- Introductory price range: INR 10,99,900 - INR 15,99,900
- Deliveries start today at dealerships
- India's first launch of the Honda Elevate
- Features a bold 'Urban Freestyler' design with a 1.5L i-VTEC engine
- Spacious interiors and advanced safety features
- Available in 4 grades with 7 color options
Delhi, September 4, 2023: Honda Cars India Limited, a prominent player in the premium car manufacturing sector in India, has officially introduced its newest global SUV, the Honda Elevate. The vehicle is set to hit the market with a starting introductory price ranging from INR 10,99,900 (ex-showroom, Delhi) to INR 15,99,900 (ex-showroom, Delhi) for the top-tier variant. Customers can expect deliveries of the Elevate to commence immediately, available through Honda's nationwide network of dealerships.
The Honda Elevate embodies a blend of dynamic performance, striking aesthetics, comfort, and top-notch safety features. This SUV made its global debut in June this year, showcasing its prowess on the international stage.
Designed under the grand concept of 'Urban Freestyler,' the Honda Elevate is tailored to appeal to individuals with active lifestyles and a global outlook. Developed by Honda R&D Asia Pacific, located in Thailand, the Elevate caters specifically to the desires and aspirations of younger consumers who seek a blend of style, comfort, and an active lifestyle. With its dimensions measuring 4312mm in length, 1790mm in width, 1650mm in height, a 2650mm wheelbase, and an impressive ground clearance, the Elevate effortlessly merges style and practicality.
Speaking about the eagerly awaited launch in India, Mr. Takuya Tsumura, President & CEO of Honda Cars India Ltd., commented, "Today marks an exciting chapter as we launch the strongly anticipated mid-size SUV, the Honda Elevate, in the Indian market. Since its global debut, Elevate has garnered exceptional admiration and acceptance from customers. We are delighted to unveil its pricing for the eagerly waiting Indian audience. The Elevate's development is a testament to extensive research and invaluable customer feedback. This positions the Elevate as a boldly stylish SUV that prioritizes a comfortable in-cabin experience along with exceptional driving dynamics and safety."
Mr. Tsumura went on to add, "With the Honda Elevate, we make a foray into one of the most exciting auto segments in India. The tremendous anticipation surrounding this product underscores the trust our customers have in our offerings. Honda Elevate holds the potential to become a key pillar of Honda’s business in India, offering remarkable value to our evolving customers."
The heart of the Elevate lies in its powerful 1.5L i-VTEC DOHC petrol engine, delivering 89 kW (121 PS) of power and 145 Nm of torque. The engine is paired with a 6-speed Manual Transmission and a 7-speed Continuously Variable Transmission (CVT), ensuring a smooth and enjoyable driving experience while offering impressive fuel efficiency of 15.31 kmpl* and 16.92 kmpl* respectively. Notably, the Honda Elevate is E20 material compatible, allowing for the use of up to 20% Ethanol Blended Petrol.
The Honda Elevate boasts a bold and masculine exterior design, highlighted by a striking front fascia, sharp character lines, and a distinctive rear layout that commands a formidable road presence. Inside the cabin, the design aligns with the theme of "Progressive and Protective," embodying an ambitious spirit, comfort, practicality, and a secure environment. Staying true to Honda's philosophy of “Man Maximum and Machine Minimum,” the Elevate offers an impressively roomy interior, featuring a top-class wheelbase, ample headroom, knee room, legroom, and a class-leading cargo area.
The All New Elevate’s unique front design reflects a majestic stance through its Bold profile combined with slim and sharp headlights showing a masculine and confident expression. Together with the full LED projector headlamps with LED DRLs and LED Turn Indicator, LED taillamps and Two-tone finish diamond-cut R17 Alloy Wheels, the Elevate provides a distinct, modern, and sporty characteristic to the model.
The Honda Elevate comes equipped with a class-leading cargo space of 458L, an overwhelmingly spacious interior cabin, a 17.78cm (7-inch) high-definition full-color TFT meter cluster, a new floating type 26.03cm (10.25inch) In-Plane Switching (IPS) High-Definition (HD) resolution LCD touch-screen display audio, and Wireless Smartphone Charger. Additionally, the luxurious brown leatherette upholstery with soft touch pads on the Dashboard and Door Trims adds a touch of premiumness to the progressive and protective cabin.
Furthermore, the All New Elevate is integrated with Honda Connect, offering a connected car experience that enables users to control the car remotely and receive important notifications for enhanced convenience and peace of mind. With the launch of Honda Elevate, Honda Connect introduces new and exciting features, including a Personalized Dynamic Dashboard with a shortcut widget on the screen, Digitalized Service Pick-up & Drop Facility, Additional reward points on Fuel Pay through the HPCL network, Buy and sell pre-owned cars, and Integration of Accessories – TPMS# (Tyre Pressure Monitoring System) & DVR# (Drive View Recorder). This update brings the total number of Connect features to 37, along with a complimentary 5-year subscription package, making it an industry-leading offering.
The Honda Connect system is compatible with smartwatch devices and offers Alexa remote capability.
The Elevate will be available in an impressive array of color options, both in Single-tone and Dual-tone, to cater to the diverse preferences and tastes of customers. The color palette comprises Phoenix Orange Pearl (New Color), Obsidian Blue Pearl, Radiant Red Metallic, Platinum White Pearl, Golden Brown Metallic, Lunar Silver Metallic, and Meteoroid Gray Metallic, creating a visually striking appearance that demands attention on the road.
In line with Honda’s commitment to safety, the Elevate comes equipped with a comprehensive range of active and passive safety technologies, including the Advanced Driver Assistance System (ADAS) of Honda SENSING. This system is built upon Honda’s long-standing “Safety for Everyone” approach, focusing on advancing safety for car and road users. The Elevate also features an ACE™ Body Structure, 6 Airbags, LaneWatch™ Camera, Vehicle Stability Assist with Electronic stability & Traction Control, Hill Start Assist, Emergency Stop Signal, Multi-Angle Rear-view Camera, Rear Parking Sensors, ISOFIX compatible Rear Side Seats with Lower Anchorages & Top Tether, among other safety features to ensure the well-being of all passengers.
The Honda Elevate offers an extensive range of accessories, including Ventilated Seat Top Covers with Massagers, DVR & TPMS linked to H-Connect, available at all Honda dealerships. To provide further customization options to customers, two exciting packages have been introduced: the Signature Package, aimed at enhancing the exterior appearance with spoilers and chrome garnishes, and the Armor Package, designed to provide protection and enhance the rugged look. In total, the Elevate will have 36 accessory items on offer.
To provide complete peace of mind, the Honda Elevate comes with a standard 3-year unlimited kilometers warranty for customers. Additionally, customers have the option to extend the warranty up to 5 years or even up to 10 years, along with the availability of Roadside Assistance from the date of car purchase.
Price in INR (Ex-Showroom Delhi):
| Model | ELEVATE SV | ELEVATE V | ELEVATE VX | ELEVATE ZX |
|---|---|---|---|---|
| MT | 10,99,900 | 12,10,900 | 13,49,900 | 14,89,900 |
| CVT | - | 13,20,900 | 14,59,900 | 15,99,900 |
| *Additional price applicable on Pearl & Dual Tone Exterior Colours. |
(*As certified under Rule 115 of CMVR 1989)
(#TPMS and DVR features are not a part of the standard H-Connect Features package. Customers are required to purchase TPMS and/or DVR accessories to use these features.)
For more information, you can access the Honda Elevate brochure here: Honda ELEVATE Brochure
You can also watch the Honda Elevate TVC here: Honda ELEVATE TVC
Photo Caption:
(L-R) Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd; Mr. Yuichi Murata, Director Marketing & Sales, Honda Cars India Ltd; and Mr. Kunal Behl, Vice President - Marketing & Sales, Honda Cars India Ltd during the launch of Honda ELEVATE.
About Honda Cars India Ltd.
Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, was established in December 1995 with a commitment to provide Honda’s passenger car models and technologies to Indian customers. HCIL’s corporate office is based in Greater Noida, UP, and its state-of-the-art manufacturing facility is located at Tapukara, District Alwar, Rajasthan.
Honda’s models are strongly associated with advanced design and technology, apart from their established qualities of durability, reliability, safety, and fuel efficiency catering to the diverse needs of its discerning buyers across different segments. The company has a strong sales and distribution network spread across the country.
In addition to the new car business, Honda offers a one-stop solution for buying and selling pre-owned cars through its business function Honda Auto Terrace. The Honda Certified Pre-owned cars come with an assurance of quality and peace of mind that caters to the diverse and burgeoning needs of pre-owned car buyers across the country.
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