Games24x7 unveils new brand identity; reaffirms commitment to foster innovation in online gaming sector

Games24x7, India's leading online skill gaming company, has unveiled its new brand identity, marking a significant milestone in its 17-year journey. The revamped visual identity underscores the company's dedication to seamlessly integrating science and entertainment, guided by the operating ethos of 'Science of Gaming.' This transformation reflects Games24x7's unwavering commitment to delivering exceptional gameplay experiences rooted in scientific principles.

Bhavin Pandya, Co-founder and Co-CEO of Games24x7, expressed the significance of the new brand identity, stating, "Our fresh brand identity goes beyond mere visual change; it stands as a reflection of our profound enthusiasm for core principles and the continuous advancement within the online gaming sector." Pandya emphasized the company's commitment to utilizing cutting-edge technologies like AI/ML to create hyper-personalized gaming experiences.

The carefully crafted visual identity serves as a beacon symbolizing the company's dedication to creating experiences that transcend the ordinary. The brand initiative surrounding the launch included a vibrant teaser on social media platforms, offering a glimpse of the brand's new logo-inspired colors. A three-part illustrated video chronicling Games24x7's journey was also presented, providing insight into the company's values and commitment.

To engage employees, Games24x7 created a dedicated microsite, Readytogo24x7.com, featuring a live countdown, one-touch games with exciting rewards, and a live photo wall for employees to share their photos, fostering a visual representation of the Games24x7 extended family. Contests and social media activities added a fun and personal touch to the rebranding journey, building anticipation and inclusivity among the teams.

Key elements of the new logo include a stack of 'G' letterforms with a vibrant orange brushstroke 'G' symbolizing the company's commitment to a scientific approach. The coding symbol represents the universal language of technology, emphasizing innovation. The logotype 'games24x7' utilizes two distinct typefaces, Poppins and Sprite Graffiti, reflecting precision in the science of gaming and the vibrant nature of gaming experiences.

The new visual brand identity is now visible across all brand communications, social media platforms, the website, and other collaterals.

About Games24x7: Games24x7 is an India-based online gaming company specializing in skill games. Founded in 2006 by economists Bhavin Pandya and Trivikraman Thampy, the company utilizes behavioral science, technology, and artificial intelligence to provide an exceptional gaming experience. Games24x7 operates RummyCircle, the largest online rummy platform in India, and My11Circle, a top fantasy sports platform. Backed by investors like Tiger Global, The Raine Group, and Malabar Investment Advisors, Games24x7 is committed to positive societal impact through Games24x7 Foundation, promoting community development and social welfare. Games24x7 Ventures, the corporate investment arm, focuses on supporting early-stage startups at the intersection of technology and interactive entertainment in India.