D2C home care brand Koparo raises Rs 6 crore from 4P Capital Partners and Shark Tank India

Digital-first and eco-friendly home care brand Koparo has secured a funding of Rs 5.2 crore from 4P Capital Partners and Rs 70 lakh from Shark Tank India. Renowned entrepreneurs Aman Gupta, Co-founder of Boat, and Vineeta Singh, Co-founder of Sugar, have joined as investors in the company. With a valuation of Rs 70 crore, Koparo plans to utilize the funds for brand building and distribution.

Koparo distinguishes itself with naturally powered, child-safe, and pet-friendly cleaning products, catering to a growing segment of environmentally conscious consumers in India. The brand's affordable premium offerings received positive acclaim from the judges at Shark Tank India, especially as millennial families embrace healthier lifestyles.

Launched in 2021, Koparo concluded the last fiscal year with revenue of Rs 5 crore. The brand aims to achieve Rs 12 crore in the current fiscal year and projects further growth to Rs 50 crore in the next two years.

Simran Khara, Founder of Koparo, expressed satisfaction in securing a Shark Tank deal with experienced investors Aman Gupta and Vineeta Singh, alongside the backing of 4P Capital Partners. Koparo's goal for the next two years is to reach 10 lakh Indian consumers, emphasizing expansion in both online and offline distribution channels.

Aditya Arora, Partner and CIO at 4P Capital Partners, commended Simran's solid business foundation and focus on positive economics. Recognizing the demand for sustainable and plant-based home cleaners, Arora expressed enthusiasm in supporting Koparo on its journey.

Koparo's product range includes plant-based home care items such as floor cleaners, laundry detergent, fabric conditioners, dishwash liquid, handwash, cleaning accessories, and fresheners & fragrances. The brand plans to introduce more products to meet the evolving cleaning needs of modern Indian households.

Prior to this funding round, Koparo raised Rs 5.7 crore in a pre-seed round in Nov '21 and Rs 12 crore in a pre-series A round in Feb '23, led by Saama Capital. Notable investors in these rounds include MVP, Fluid Ventures, DSG Consumer Partners, and Titan Capital.

About Koparo: Founded by Simran Khara, with a background at McKinsey & Co, Star TV, and serving as CEO of digital media startup Juggernaut Books, Koparo provides a natural alternative to conventional cleaning products. Operating since 2021, Koparo has fulfilled more than 5 lac+ orders. The brand participated in the Founder Stack program by Accel, receiving mentorship for three months to build and scale a consumer startup tailored for today's needs.

About 4P Capital Partners: Backed by a prominent family office in India, 4P Capital Partners aims to support ambitious and committed entrepreneurs building category-leading sustainable businesses. The fund invests across stages, including pre-IPO and listed companies, with a long-term investment vision.

For more information, please visit Koparo's official website.