Bisleri Ropes in Iconic Star Deepika Padukone as it's Global Brand Ambassador

Bisleri, India's foremost mineral water brand, has unveiled its groundbreaking campaign, #DrinkItUp, featuring the globally acclaimed Indian icon, Deepika Padukone, as its inaugural global brand ambassador. This innovative campaign takes a fresh and unprecedented approach to hydration by infusing excitement and fun into the experience. The advertisement showcases Deepika Padukone grooving to a contemporary rendition of the iconic song ‘Jhoom Jhoom Jhoom Baba’ while savoring the pure refreshment of Bisleri, the original beverage.

Commenting on the strategic selection of Deepika Padukone as the brand ambassador, Jayanti Chauhan, Vice Chairperson of Bisleri International Pvt. Ltd., stated, "Bisleri is synonymous with hydration. Our new campaign, Bisleri #DrinkItUp, embraces the fun and excitement of visualizing hydration in an iconic style with Ms. Deepika Padukone for the first time ever. We are thrilled to have Ms. Padukone as our first global brand ambassador, as her work and values align with our brand philosophy. With her, we are able to showcase our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri."

Deepika Padukone, celebrated for her versatility as an actor and her commitment to excellence, expressed her enthusiasm as the global ambassador of Bisleri, stating, "I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall well-being, and the Bisleri #DrinkItUp campaign celebrates just that.”

Tushar Malhotra, Head of Marketing at Bisleri International Pvt. Ltd., added, “The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love, and have exciting conversations with our consumers.”

The Bisleri #DrinkItUp campaign, directed by ace director Prakash Verma and shot by Nirvana Films, marks a crucial move in contemporizing the brand. Bisleri's association with Deepika Padukone was managed by Wavemaker and GroupM ESP.

The integrated campaign will be promoted across various platforms, including television, digital, Out-of-Home media, delivery vehicles, influencer engagement, OTT platforms, and more. Deepika Padukone will also be featured on all Bisleri product packaging, creating an immersive and engaging experience for consumers.

Link to the TVC: youtu.be/ki5jDm4DMAs

About Bisleri International Pvt. Ltd.: With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe, and healthy water.

Bisleri International has a robust presence with 128 operational plants and a distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and the UAE market. The organization offers a range of beverages for all occasions, focusing on goodness, trust, and purity. Bisleri International has also ventured into fun-filled refreshments with a diverse range of carbonated drinks, available in multiple flavors such as Limonata, Spyci Jeera Rev, and Pop. These products are also accessible through the e-commerce platform - Bisleri@Doorstep.

The core values of Bisleri International revolve around yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise, focusing on creating a greener future through initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, its people, brands, and OSR initiatives, visit www.bisleri.com.