Asianet News Digital launches Marathi platform in Mumbai in the presence of Hon. Dy. CM Devendra Fadnavis
Eighth language addition underlines Asianet's commitment to delivering high-quality regional news content
Asianetnews.com, the digital platform under Asianet News Media and Entertainment Private Limited (ANMEPL), has marked a significant milestone by launching its eighth language platform in Marathi. The inauguration took place on December 5, 2023, at the Press Club in Mumbai.
The Chief Guest for this noteworthy occasion was the Honorable Deputy Chief Minister of Maharashtra, Shri Devendra Fadnavis. The event witnessed the presence of distinguished personalities including Shri Dr. Ramnath Sonawane, Secretary of Maharashtra Water Resources Regulatory Authority, Shri Pravin Dabas, Actor and Director, and Smt. Preeti Jhangiani, Actor and Producer.
Asianetnews.com has already established its presence in Malayalam, Kannada, English, Hindi, Telugu, Tamil, and Bangla. With the introduction of Marathi, the digital news media group has extended its reach to the western region, aiming to broaden its footprint both nationally and globally.
Benefiting from Asianetnews.com's robust brand credibility and profound regional insights, Asianetnews.com Marathi aims to become the primary destination for focused news and video content in Maharashtra.
Hon. Deputy Chief Minister Shri Devendra Fadnavis emphasized the necessity for genuine news providers, such as Asianet News, to combat fake content, especially addressing the threat posed by AI-based platforms like Deepfake and other similar Indian apps. He highlighted the pivotal role of digital media in curbing misinformation and delivering credible news to the Marathi diaspora to shape societal opinions.
Rajesh Kalra, Executive Chairman of Asianet News Group, shared the rationale behind this expansion. "With Maharashtra having the third-highest internet penetration in the country, Marathi is obviously a key language for Bharat. When we were looking at expanding into other languages, Marathi was a unanimous choice. We aim to be the most trusted source of news for Maharashtrians and provide a platform that disseminates high-quality content," he stated.
Neeraj Kohli, Chief Executive Officer of Asianet News Group, expressed the group's commitment to replicating the success of its other seven languages in Marathi, aiming to justify the trust placed in them by the people of Maharashtra. The focus remains on delivering comprehensive, up-to-date, and honest coverage to the audience.
Samarth Sharma, the group Chief Operating Officer, elucidated on the mission and ideology behind the Marathi platform launch. "We will be putting all our efforts to deliver 'Straight, Bold, Relentless' news coverage to the Marathi diaspora spread across the world. With a strong team of journalists working round the clock, our news bureau is set to establish Asianet News Marathi as the most trusted source of news."
About AsianetNews.com
Asianetnews.com is a leading news platform, serving 80 million monthly active users across its seven languages. With the addition of Marathi to its growing portfolio, it is poised to expand its footprint across the country and the world.
About Asianet News Network
The ANN group (Asianet News Network) maintains a multimedia presence across the country in multiple languages through its TV Channels (Asianet News and Asianet Suvarna News), Print Publication (Kannada Prabha), Music platform (IndigoMusic.com), and Digital platforms in eight languages (Asianetnews.com and MyNation.com).
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